In the world and in the moment.
OOH is defined by a timeless human need to look up and around – and it’s also surprisingly innovative.
With new formats and ways to use data constantly evolving, marketers today have a chance to tell new kinds of stories.
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The first truly intelligent platforms for buying and selling OOH.
Show up on time, every time - for the people that matter to you
Like an advertising detective, we uncover the habitual hangouts of your target audience by analyzing daily patterns to reveal the optimal times and places to reach them.
This means your campaigns target DOOH screens that resonate, only bidding on spots that will get your campaign in front of the eyes that count.
Complete creative control
Don't have dedicated resources to build creatives for digital out-of-home? Vistar's got you.
Our platform automatically transcodes your digital assets, adapting them for widespread use across varied formats, while our studio team can sprinkle any extra magic needed to make your creatives sing.
Whether it's a static image that speaks volumes or a video that really tells a story, we make sure it displays and resonates perfectly.
Measure campaign effectiveness
Out-of-home isn’t just about brand awareness anymore. Understand the impact of your OOH campaign with a variety of different studies — online conversion, sales lift, foot traffic, market pulse and opportunity to see.
When you know more, you can do more, so we put the data in your hands to prove and improve your strategies.
A marketer's out-of-home toolkit
Planning & Forecasting
Powerhouse planning and ad requests analyzed down to the individual venue locations so you can accurately predict the delivery of your planned campaign.
Data Activation
Leverage 1st and 3rd party data to reach your target personas as they move throughout their day.
Creative Management
Easy pre-launch visibility into creative assets required for your campaign's screen mix, and support to ensure you have everything you need.
Sharing & Activation
Send a map or mock up to your clients or team to offer a snapshot of where your ads will be displayed and how they will look. Once you're ready, activate or pause your campaign with the click of a button.
Reporting & Insights
View a clear breakdown of impressions, making it a breeze to spot optimization opportunities, and robust reporting analytics help optimize future media buys.
Trusted by the world's leading brands for out-of-home
Total control, total peace of mind
Your network, your rules. You choose what inventory you make available, set the price, customize restrictions, see who is interested in running ads on your screens and ultimately approve or deny any creative. Take the reins to manage your programmatic business exactly as you need.
A Portal to Programmatic Success
- Network monetization
- Direct DSP connections
- Performance dashboard
- Network level insights
- Creative approval
- Transact your way
- Create deals
- Custom reports
Vistar's SSP is the elite ally to omnichannel DSPs
No other platform in the world can match our scale of programmatic OOH transactions. With exclusive access to the Vistar DSP and seamless integrations with all major omnichannel buying platforms, Vistar’s SSP is your on-ramp to media success.
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"At Coegi, we do not take vetting another DSP lightly. This is because it can be a large ask for an organization to manage yet another UI. We chose to partner with Vistar for a reason: it makes our offering more robust, they are awesome to work with, it’s a seamless integration into our current workflow and the innovation of the product is second to none.”
Julia Wold
Operations Manager
Programmatic at Coegi
“Vistar Media offers solutions unlike any other player in the space. Thanks to Vistar, we can easily
manage all our screens and control the creative with just a click of a button. We are ready for a programmatic out-of-home future.”
Joe Kunigonis
Co-Founder
Corner Media
"Vistar's team and technology is the leader in the DOOH ad tech space and they have provided invaluable assistance in shaping our programmatic position in the market."
Eli Korn
COO
NRS
Discover how Vistar is innovating programmatic DOOH
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Be Seen. Be Heard. Be Remembered.
Out-of-Home advertising is more than just a billboard. It's an experience. A chance to connect with your audience on an emotional level and leave a lasting impression. Ready to join the world’s largest programmatic OOH marketplace and unlock a universe of possibilities?
